This is a fashion magazine that mainly presents Chinese beauty, including the works of Leslie Zhang, a famous Chinese photographer, because I think his works have an international fashion aesthetic and also contain traditional Chinese elements, which is a good embodiment of the Beauty of China today. I named the magazine CH!NA, replacing the letter “I”with “!” The replacement reflects the fashion magazine’s innovative nature and emphasizes Oriental beauty— a stunning beauty. I chose Phoenix from the East as the magazine’s theme because Phoenix is a divine bird in Chinese tradition and a symbol of luxury, grandeur, progress, and peace. It is said that the phoenix has beautiful feathers, so I also regard it as a symbol of the beauty of China. I hope to show the audience the unique charm of Chinese beauty through the magazine.
Phoenix from the East
Magazine Design, 2022 Download
◀ Audience Persona of the Magazine
Symphony from the Wetlands
Campaign Poster, 2022
At a time when a large number of habitats have been severely destroyed, I think a campaign to protect wetlands needs to be promoted. Consequently, I chose the campaign Symphony from the Wetland at Guandu Nature Park, which has considerable influence on wetland environmental protection. The campaign combined music, wetland conservation, and wetland art so it could serve as a catalyst to deepen the public's awareness of the environment.
